Neshat Soofi

Head of Product Safety/Quality & Integrity @ Brandless

Neshat Soofi is the Head of Product Safety, Quality & Integrity at Brandless Inc., an e-commerce company that manufactures and sells food, personal care, and household products under its own Brandless label. Brandless was brought to life on July 11, 2017 with the intention of offering better-for-you products at simple, fair prices. One of the first people joining this start up, Neshat built the ʼn Product Safety, Quality & Regulatory Compliance team and programs needed for delivering on company mission.

Prior to Brandless, Neshat was the Sr. Director leading ʼn Food & Essential Product Quality & SafetyŊ team at TargetŇ s private label, having oversight on Target Owned Brands such as Archer Farms, Market Pantry and up &up. Neshat has a BSc in Food Science and general MBA. She started her career as product development in food industry and moved to safety & QA and later to operation, process and information management. She has worked with some of largest CPG and retail companies such as International Multifoods, Smuckers, Cargill, Target and now Brandless. She has worked in different countries such as Iran, Canada and US and has a diverse and global background in consumer products industry


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